This BUZ website was designed to present a limited number of positions for online banner ads that provide excellent exposure and easily link BUZ readers to advertisers’ websites or landing pages.
Each section of the BUZ website is limited to six ad positions (or less.) Four of the positions are industry standard 300x250 pixel medium rectangles located on the right rail. The other two positions are industry standard 728x90 leaderboards.
The bottom medium rectangle on the right rail is “sticky,” which means it remains visible on the right rail as the reader scrolls down.
The top leaderboard is positioned at the very top of the page and can be expanded to 960 pixels wide. The second leaderboard runs across the content block between the third and fourth stories.
Additionally, there are two leaderboard positions available on each of the two newsletters that are regularly emailed to registered users who requested “Headlines and Alerts” or “Weekly Best Of” newsletters.
Advertisers can purchase an available position and their ad will appear there regularly, often along with ads from other advertisers. The same ad may also appear in other appropriate positions throughout the site to increase its exposure. Advertisers can be provided with statistics monthly to show the number of impressions delivered to the ad and the number of click-throughs from the ad.
Advertising rates are based on a 12-month commitment and invoiced monthly. For all sections except the home page, the monthly rates are:
Leaderboards: $95 per month
Medium Rectangles: $65 per month
Home Page and Newsletter monthly rates:
Leaderboards $125 per month
Medium Rectangles $ 95 per month
Seasonal, political, event and other advertisers requiring a shorter commitment will be accommodated if positions are available and for an additional $25 per month.