Small businesses in Jefferson City are joining forces again this year in an effort to boost sales for the holiday season by hosting “Small Business Saturday.”
“Small Business Saturday” is a national shopping day that takes place the Saturday after Thanksgiving. It originated and was developed in 2010 by American Express. This shopping day encourages consumers to “Shop Small” and support their local communities.
Along with Black Friday and Cyber Monday, Small Business Saturday kickstarts the holiday shopping season. Businesses typically offer Small Business Saturday sales and other incentives to get customers through the door and boost sales.
In Jefferson City this year, Small Business Saturday is a partnership between the Westside and Eastside Business Associations, KRCG-13, BUZ Communications and the Jefferson City Chamber of Commerce. Participating businesses will have signs on their doors and offer drawings for a variety of gift certificates.
Small Business Saturday is part of a nationwide “Shop Local Shop Small” movement that celebrates small businesses and their critical role in helping communities thrive and stay vibrant. The movement reminds consumers that they play a key role in helping small businesses grow and flourish. By shopping and dining at local small businesses throughout the year, consumers support their own neighborhoods and communities.
Small Business Saturday is particularly important in 2020, reminds the Small Business Association, and they are encouraging everyone to “Shop Small.”
“You may not realize it, but every time you pick up a cup of coffee from your favorite neighborhood café, or buy a gift from a local store, you’re shopping small and making a difference,” the SBA says. “In fact, 62% of U.S. small businesses reported that they need to see consumer spending return to pre-COVID levels by the end of 2020 in order to stay in business. When you Shop Small this holiday season – and all year long – you can help create a big impact.”